BRIEF

Proposal of the Day of the Dead main altar in Mexico City

The organization in charge of the construction of the public events and exhibitions in Mexico is called Secretaría de Cultura. This contest request the participation of Mexican citizens to propose the Day of the Dead main Altar in Mexico City. The theme is free. All the exhibition must be thought to be display in downtown main square without interfere with the actual architecture.

The mix of traditional artcrafts and modern technologies must be feasible.

MOODBOARD

Al Estilo Michoacán is inspired in the traditions, colors and dances of the Purepechas, those who live in Michoacan State.

Al Estilo Michoacán is a narrative that drives the visitors through the main icons of the Purepecha culture.

CONCEPT STORYTELLING

Two colossus female skeletons welcome all in the land of Michoacán. Together with the Patzcuaro Lake  Fishermen, the visitors will be driven to the heart of the exhibition; but before, a Purepecha couple breaks the path to delight the visitors with their traditional dresses.

Continuing the Patzcuaro Lake path, the visitors will finally arrive to the altar, the climax of this narrative. The main altar is a kiosk which shape represents a dancer skirt in motion. All the elements in the altar are the traditional Day of the Dead food, sugar skulls, pan de muerto, candles, etc.

To end and highlight the beauty of the exhibition, the visitors will be delight with the characters skulls around the altar. These characters represents the common people that can be founded at any Pueblo in Mexico.

All the pieces of this exhibition are meant to be made in Cartonería. It is a traditional technique which is used in most of the day of the dead skull figures.

EXHIBITION JOURNEY

The asymmetry path offers a free narrative for the spectators. Madero Street and Av. 20 Nov are two main pedestrian streets.

The Cartoneria technique construction of the Ptzcuaro Fishermen are highlighted by the soft light of the optical fiber that represents the fishing net. Its light will delight all visitors when night falls.

The decoration along the sawdust carpet represents the Patzcuaro Lake, a highlight of Michoacan State. The carpet will shine at night due to the optical fiber lamps decorated with Cempazuchitl flowers.